You may or may not have seen the news online that Amazon has decided to integrate LOVEFiLM Instant with it’s Prime service commencing 26 February. The new service will be called Amazon Prime Instant
I was alerted via social media this morning and after visiting amazon.co.uk I saw the confirmation on their home page. You can read the full press release on amazon.co.uk
As an existing Prime member it would have been nice to have received an email advising of this change. It would seem you are expected to either visit the website daily or keep abreast of social media channels to find out how a service you pay for is being changed.
What disheartens me more is the other assumption that people need or want both services, I don’t and whilst I find the current Prime service good, despite the 1 day service seldom being 1 day when entrusted to Royal Mail, the price of £49 was reasonable value for money.
A 60% increase to £79 however has to make me reconsider whether to continue, like many other existing Prime members I’m sure.
Why was there no multi-level Prime membership option proposed I wonder? Was it concern that the take up wouldn’t be as wide as they might hope?
The press release likes to boast of a 35% saving for those who happen to subscribe to both services but is shy about pointing out the 60% hike for those who only want to continue with what they already have.
Are you a Prime member? Will you renew to enjoy the benefits of Instant Video or will you cancel when it comes up for renewal? Or perhaps you’ve been holding out on subscribing to Prime and this is the news you’ve been waiting for.
Why not leave a comment below.